With a little bit of science, a dash of con-artistry, plus a smattering of Jedi mind tricks, brothers Ross and Clark Edwards can tailor a plan to influence any life-altering situation, thereby making their clients' dreams come true and their nightmares go away. They are partners in Edwards and Associates, an unusual business based on the belief that people's decisions are influenced by their environment in ways they're not aware. By using the hard science of psychological manipulation, the brothers commit to solving their clients' problems. With Clark's expertise and Ross's con artist ways, each believing to know what makes people tick, and with their unique staff to help them, the brothers will use psychology and science to offer clients an alternative to their fates.